How do you showcase the ultimate running apparel range? In the ultimate pop-up shop. Obviously. And that’s what ashmei created. A 1964 Overlander Airstream was turned into AirshopPhoenix. We worked with the owner and creative force behind ashmei, Stuart Brooke, to create the ultimate mobile store and the home of the brand on the road. From an empty shell, something magnificent was born, something that gets a lot of love wherever it goes.
AirshopPhoenix is completely on-brand – every inch is ashmei. A new hydraulic door reveals a stunning interior, featuring a bed, a pop-up 3DTV, a coffee machine, a wood-burning stove, LED-lit walling and, of course, the entire ashmei product range.